the actual build of the site - programming and coding plus creating a way for employees of the customer to update the site occur. Sites that can be maintained in at least some small way by your staff are more likely to be updated and stay
current.
testing - the site must be tested for the content’s interest among users; in other words, do the viewers like it and get it? Also, links, site maps and discussion lists must all be checked to see that they are working.
launching of site - the site is published and various media are
employed to announce to the outside world that you have arrived!
review - the development process and results are reviewed by Clickstream and your company, so that improvements can be made to the process the next time a major change is made to your site.
and finally, maintenance - a plan is employed to make sure your site is kept up to date.
