Internet Time Part 2

E-Mail

Clickstream’s courier and postage bills have dropped from hundreds of dollars per month to under twenty-five dollars per month. Faxing, printing, copying, postage and courier have all dropped in usage. Costs have dropped and productivity has gone up. Telephone tag is eliminated so that customer satisfactions goes up. E-mail means fewer meetings since it’s easier to keep everyone informed.

E-Marketing - Use a web site to:

  • Give customers access right now to products and people.
  • Increase customer service by letting customers find answers to questions right now.
  • Reduce the costs of pamphlets and brochures. No inventory of old and ‘not relevant’ information.
  • E-mail newsletters are inexpensive, colourful and immediate communication with customers or potential clients.

E-Commerce

Whereas e-mail and e-marketing help with the flow of information, ecommerce makes it easier to do business with your organization. Here, ordering, pricing, billing and payment transactions are streamlined.
Advantages of e-commerce include:

  • Credit card, electronic funds transfer and electronic cheque processing improve cash flow and reduce bad debt. What business hasn’t wished it had money up front from at least one new customer?
  • Orders are processed when the customer wants and not just when you are open.
  • Orders have fewer errors than manual ones.
  • Orders are tracked electronically, so inventory is current, for example.

E-Productivity

  • Those away from the office can be ‘in the office’.
  • Recurring processes are automated.

E-Ecosystem

Trading communities exist for buyers and sellers around the world. Instant action happens since many buyers and many sellers are linked.

Industry trading communities allow businesses to cut costs and reduce risk since they can share the burden of inventory. Overstocked? Sell to another member who has a customer with a need. Your customer backs out of order? Find a member who will assume the order.

E-ecosystems incorporate Internet based applications right into business processes that control the supply chain. Fewer face to face meetings are required to avert material shortages. Suppliers are more responsive to customers since they have more information - material planning takes less time.

The Internet can become the backbone for your business, as it automates processes such as closing the books, ordering materials or paying suppliers.

Clickstream is available on a consulting basis to help you understand more about operating your business or organization ‘In Internet Time’.

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