My View: Killer Clicks
From: George F. Colony, President, Forrester "In the Internet economy, customers will make seemingly trivial choices (killer clicks) that have long-term, far-ranging impact on suppliers..." Killer clicks will help to shape the Internet economy. Though they will go unnoticed by most companies, Killer clicks will end up tipping the balance of power toward those
companies that understand and harvest clicks early. Examples abound. When you are setting up your amazon.com account, one of the questions that you are asked is how you want to pay. If you specify your MasterCard as the payment method of choice -- Visa and AmEx are now shut out of your future book purchases.
(source: http://www.forrester.com) | 
