Promoting Your Web Site. Your site is always there, twenty-four hours a day and every day of the week, too. Why not promote your company or group via your present investment in a web site? Certainly your web address should be on envelopes and letterhead. Now it is even more important to have a great business card - an eye catching card will get people to check out your site the next time they sit down to a computer. Don't forget to place your site
address on your invoices or have it on cheques for when you're making payments. People will see the address and by curiosity or whatever, they will visit you on the web.
Do you have your address prominently displayed in your place of business? For
retail companies, this might mean right at your front counter or on your store window. Other groups might want the address in the reception area. Displaying your logo and web address on your vehicles is a powerful way to promote yourself, too. An address can be located prominently, yet out of the way, on the top part of your back window. This can be done inexpensively.
Include your web address as part of your signature file in your email. Have the http:// part in front of your address so that viewers can click on the link and go directly to your site. You would be surprised how promotion of your business or group and its web site will generate business even from nonbusiness friends who you email. Your web site explains
who you are and shows your products and services - your friends and acquaintances can get a quick understanding of what you do from your site; this makes it easy for them to recommend you to people they know.
It doesn't take much expense or effort to leverage what you've already put into your web site. We encourage you to promote your site using all of the preceding ideas. |